| Program Name | PPMI Program |
|---|---|
| Year | 2023 |
| Interest Group | Business Strategy and Marketing (BSM) |
| Research Head | Atik Aprianingsih |
| Team | Ira Fachira; Margareth Setiawan, Teresia Debby, Widyoretno Adiani, Bambang Dwi Aditya Nusantara; Safira Fabilia |
| Research Title | Fun or Flop: Adding Value to Livestream Shopping Intention Through Gamification |
| Status |
Not Finished
|
Journal
No International Journal Selected
Proceeding
No Proceeding Selected