research@sbm-itb.ac.id +6222 253 1923
Program Name PPMI Program
Year 2025
Interest Group Business Strategy and Marketing (BSM)
Research Head Ilma Aulia Zaim
Team Mustika Sufiati Purwanegara; Anak Agung Ngurah Tata Pinandika; Hasbian Fauzy Perdhana; Muhammad Aslam Fadritama
Research Title Sustainable Tourism by Integrating Value-Based Pricing and Storytelling’s Content Communication Strategy to Enhance Willingness to Pay and Engagement by Spreading Social Media’s E-WOM
Status
Not Finished

Journal

No International Journal Selected

Proceeding

No Proceeding Selected