| Program Name | PPMI Program |
|---|---|
| Year | 2025 |
| Interest Group | Business Strategy and Marketing (BSM) |
| Research Head | Novika Candra Astuti |
| Team | Atik Aprianingsih; Devita Chandra Aryn Ayuningtyas; Ramahda Nur Alika; Ihsan Hadiansah |
| Research Title | The Role of Digital Marketing Capabilities, Entrepreneurial Orientation, Self-Efficacy, and Contextual Ambidexterity in Driving Digital Transformation and SME Performance: A Comparative Study of Malaysia and Indonesia |
| Status |
Not Finished
|
Journal
No International Journal Selected
Proceeding
No Proceeding Selected